Classmates' Videos

CocaCola - Vallarta from markpicketts on Vimeo.

We recently finished an exciting project in which people's creativity was put on the spot. Through our ads we were able to do some acting and some video editing which ended up as cool product presentations. One of the videos that I thought was amazing was the one made by Rudy. First of all because he did it about my favorite sport and also because I thought it was very dynamic. Also, Paulina's ad was well done. She chose different locations, the acting was great and the message was pretty clear. Although none of the videos were poorly done, I must say that some of them could have been better. For example the Mastercard ads by Andrea and Victoria. They needed a better editing and also they had to engage the consumers more into the product. About my project, I can now say that it probably needed a catching song as a background, as well as better illumination. Overall I think we all did a wonderful performance, and I hope we keep doing fun projects like this one.

The Potential of Sixth Sense Technology

I could not believe the amazing technological product that an Indian guy had made. I was expecting something similar to what the major technological companies such as Apple and Microsoft are offering. The truth is that it came up to be something unexpected, and I have to say that I didn't think that the new device was real. I was definitely amazed to see such an interesting product that will revolutionize the world once it's available on the market. I can't wait for it to come out and become popular, because I'm sure that it will change our ways of life by making things easier. Everything will be at reach and we will get rid of so many other products because this one will have all we need. Impressive material, now we just have to wait for it to come out.

After looking at the video we realize the greatness of technology. People keep developing new stuff to amaze us and to make us believe that there will always be something better and efficient as the years go on. We must thank technology for making our lives easier in all aspects. We must also be grateful to it for allowing us to improve and to change our habits. Despite all the beneficial things that it can offer, we have to be aware that there are also some limitants to it. Technological devices can make us dependent from them. They can make us lazy and useless since the new products will do everything for us. Due to the enormous information that they can handle, our privacy could also be put in danger. Those are pretty much the ups and downs of this on going movement of technology.

The inventor said towards the end of the video that the product will be open source. When he says this he means that it will be pretty much available to anyone. We might think that it will only be used for certain purposes but he is willing to share it with the public at a very low cost. This is a very good idea because by allowing a free redistribution of the product it will become more popular and powerful around the globe. The only down side that I see to this idea is the lack of privacy that it will offer once it comes out to the market. Hopefully it will be successful like other open source products that we've used over the last years such as the Internet.

TV Ads

Sometimes we see T.V. adds that stick to our minds forever. We might not know that the brand exists or how good is the product that it shows, but if the commercial is good then you'll remember it and when you see it you are more likely to buy it. I have to say that most of the TV ads that we see now a days are pretty lame and boring, but we often see some good ones that we are unlikely to forget. For example we saw the Berlitz, the Jetta and the condom commercials. All of them seem to capture the attention of the viewers and the humor that they contain makes them very effective to their purposes. Other than this extraordinary TV ads, I will never forget the Nike one of Joga Bonito, in which the best soccer players show off their skills, and the one of the Cheyenne, in which a little boy is more interested in inheriting one, instead of a huge piece of land. I bet the sales of Nike and Chevrolet increased after they put these two on TV.
http://www.youtube.com/watch?v=griz8IBrMfs
http://www.youtube.com/watch?v=1b-_OVcvUyo

After seeing some really good examples of TV ads, it is our turn to make our own. The truth is that I haven't decided what I'm going to do, but it I think that it will be related to horses or soccer. On my ad I will definitely put some crucial elements in order for it to work. First of all I think that it is essential to put some music on it. I think it really worked on the Jetta commercial. I'm also going to try to make it funny, because a good joke is always fundamental for them. Finally I will try to put some cool effects and maybe ask some good looking girls to be on my commercial. Although I haven't decided yet on it, I'm looking forward to this project.